New York: Firstborn
12 februari, 2009
Yeah I know, forgot to write about it. I'm going to New York for my graduation internship. For about 5 months I'll be part of the Firstborn team in Manhattan! Ain't that cool. First setback already occured. It will take a few more weeks to recieve my VISA... means I'll start at March 16th. Anyway, I'm going, that's for sure.
Experience Design
A (small but significant) part of the last assigment was to design the experience of 'your brand', in my case War Child. So, here it is. I didn't design the complete spectrum of touch points, but I took two of them, the online experience and an outdoor installation.
Online: 
Installation
Don't get it? Want more? Read, check, take. (Dutch)
Labels: assignments
Experience Box
As part of the guide I made a physical explanation. This was a black box that showed ingredients which could possibly represent the brand.
Want more? Guide. (Dutch)
Labels: assignments
Your Brand: War Child
The last months I've been working on the War Child brand. An international charity organisation that helps children recover from war. I made a guide that defines the brand experience in all it senses (at least that's what I tried).
Check it. (Dutch)
Labels: assignments
Hello.
It's been a while ago since my last post. Let's just say I was really busy... cause I was. Anyway, here I am. A lot happened. I arranged an internship in New York and I worked on the minor, which is now done. So check out the coming posts for all that goodness.
Old Assignments
28 september, 2008
Sometimes you forget stuff. It happens to everybody right? Like assignments... I was thinking of them lately and figured out I didn't post them because of some vague reason (they weren't completed...)
Well, anyway:
- Innovation Culture (dutch)
- Experience Matrix (dutch)
- 15 Meanings
Have fun.
Labels: assignments
Sensagrammen
For the first sensagram I chose three different bookshops, because I love books...
Of course there's a big difference between physical and online bookshops in the way they handle sensory branding. You can't literally smell a website, but still it can give a certain subconscious feeling. When a site looks cheap it smells a bit cheap as well. This also relies on personal memory.
But in the case of smell and touch its also about how the package feels when you receive it. The way it is packaged, the materials that are used etcetera.
In Donner you can see, feel and smell the books. It cooperated with Bagels & Beans for making the place more friendly and cozy to shop.
Bol.com looks ordened and easy to use. It does this better then Amazon where focus is easily lost. Bol.com made a great looking digital magazine which uses sound to increase the bonding with its customers. The disadvantage is you don't notice anything of this during the shopping experience.
For the second sensagram I chose supermarkets Albert Heijn, Spar and Aldi. Albert Heijn wins on every aspect. The smell isn't fresh nor sweaty. It's a bit cozy but clean. Visually it looks attractive, pleasant.
The opposite is Aldi. Smells bad, looks cheap and sounds like... nothing, well cheapness. You go the Aldi because it's cheap not for a nice shopping time.
All supermarkets have a lot potential with taste. At AH you can take a cup of coffee or try a piece of cheese but it doesn't give AH itself a real sense of taste. It's too minimal...
Labels: assignments
Photosynth
21 augustus, 2008
It's been a while since my last post. School holidays..., means not a lot of attention to school related stuff. But for this subject I'm willing to make an exception. Photosynth is out of beta. The people of Microsoft, yes Microsoft, did an amazing job. It looks really great. A piece of revolutionary software. One big but. Photosynth is not for Mac (at the moment) :(. Damned.
For an impression:
IKEA: Kom in i Garderoben
16 juli, 2008
On first hand I thought it was just an average campaign site for furnishing brand IKEA. Some weird video's but still pretty average. But when I looked closer the site is essentially controlled by sound and music. You can play different tracks or upload your own MP3 file to make them move in several ways. You can also use your keyboard to create it yourself and control the characters.
Clap, hit, shout or make noise if you've connected a microphone and the room's persons will move accordingly to those sounds.
Very simple concept, but it makes the site more fun and engaging.
Check it out
Audi Symphony
13 juli, 2008
Nice coalition between an orchestra of 41 musicians and three dj's. The combination of music and the sound/film of the Audi R8 became an interesting creation. Respect to Brazilian agency Bullet for "The Art Off Performance".
Via fubiz
Handwritten Typographers
Interesting post about
the handwriting of typographers 
Thanks to Rogier
Out of your league girl
12 juli, 2008
A bit of a strange campaign from Converse. Online video's about... well... what is this all about? Most remarkable is 'out of your league girl' which gives advice on landing girls that are not out of your league (because 'out of your league girls' are out of your league...)
Mapping
28 juni, 2008
Class assignment. Stigmatizing a person in class by a portretimage. 
Keywords: dude, surfing, pool, beach, music
His brands: Nike, Adidas, O'neill, Heineken, Wieckse, Apple and Marlboro.
original image:
Labels: assignments
Marlies Dekkers
Non-class class assignment: make a "quick 'n dirty" landscape for the Marlies Dekkers fashion brand.
So there it is:
part 1
I used 18 different source images to complete the image. If you want them, take them (zipje)
Process:
step 1
step 2
step 3
Labels: assignments
Moodstream
24 juni, 2008
Getty launches Moodstream. As they call it theirselfs a 'powerful brainstorming tool designed to help take you in inspiring, unexpected directions'.
I'm doubting the true usefulness of it. Most time you're searching for stockimages because there is already a clear picture in your head. On the other hand it can help you get inspirition for images, video and audio from a different perspective.
Nice project.
via dutchcowgirls
Annoying German
22 juni, 2008
Just when you think you got rid of that annoying Microsoft paperclip. They're everywhere and they speak German!
converse
8x4
Shut up! Serious.
Cyber Lion!
19 juni, 2008
This week the annual Cannes Lions Festival is taking place in the warm southern of France. Next year I'll probably be there to take some awards but this time I just had to work and go to school. Too bad.
But the news of yesterday: ACHTUNG! WON a bronze lion with Volkswagen Drive In!
Congratulations all. I'm glad I worked on this project. It's not gold, ok, but I'm still a bit proud.
More news at canneslions.com
More a about the Lions will follow...
Autostadt
15 juni, 2008
Last weekend I went to Berlin. It was very fun and experienceful (is that a word?) but I'm not going to tell you about it. At all. The friday we (ACHTUNG!) went we drove by Wolfsburg not coincidentally the same place of Volkswagen's Autostadt. Which is not coincidentally one of our clients.
Immediately it made a great impression on me. Great in the meaning of huge. Really huge. It really is a 'stadt' on it's own. By entering the main building you walk by some massive glass doors into a wide hall. It's feels a bit like Schiphol with less people.
Because of timeissues we could see every part of the total experience but we managed to take parts. Like the Touareg drive way. I didn't drive myself (no license...damned) but as heard from others it was a bit boring. The car handles everything itself. As a driver you just have to stear... Nice car though.
Nice to see how the factories work. Again huge buildings where different steps of he process are handled. Volkswagen even has it's own powerplant. You can see, hear and smell the building of a car. Very interesting.
In the center of attention are the two glass towers. They serve as storage room for the produced cars. Every 40 seconds a new car comes from the factory into one of the towers.
Conclusion: Impressive, interesting, no doubt it's good branding, but not really an experience.
More and better pictures could be following...
I Love Honda
14 juni, 2008
It's not about the cars. I hate the cars. They look awful. It's about their campaigns. Time after time Honda knows to make impressive and fun commercials. Communicating their brand value together with a strong pay-off: 'the power of dreams'
A few weeks ago a new campaign got my attention. Difficult is worth doing. Besides major outdoor and print elements, for me it went about the live ad and main tv spot.
In the UK's first live advert a team of elite skydivers attempt to form the H.O.N.D an A in a tight 3 minute sequence.
In the very rare case you missed it:
After that the main tv commercial came out, called 'Jump'. The commercial has been a year in the making...
That's really difficult worth doing. An amazing work done by Wieden + Kennedy in London. Beautiful ideas and nice accomplishment. You could actually say I love W+K.
For more about the campaign check the blog difficultisworthdoing.typepad.com
Don't forget the making of video's.
Before I forget. There some very impressive commercials made before. Starting with grrrr in 2005: Grrrr, Cog and Problem Playground. Gotta love it.
Biggest Drawing In The World
27 mei, 2008
When I first saw the picture I thought somebody was doing something creative with a map. In fact he was. On one-to-one scale. Erik Nordenankar gave a package to DHL containing a GPS device. After 55 days the self-portrait was finished. It almost seems like a hoax. But after seeing the great accuracy of the project I just have a lot of respect.
What I don't get is the bump from the left to the right edge (or vice versa) of the map. 3 degrees. That's a lot... Any explanation? A hoax after all?
See more at his site.
UPDATE: It was fake after all. Erik Nordenankar admits it is a graduation project on his Advertising and Graphic Design course: "This is a fictional work.
Still respect.
via(wemadethis.typepad.com)
Kitchen Scale. Again
25 mei, 2008
Look at this. No, it's not a cd-player...
Large version (100mb): here
The first test/sketch, after the story board post. It's not perfect, it's not great, but hey I had fun making it, and as a student I say: I learned a lot. Which I actually did. Working in Maya was pretty new. 3D Itself was pretty new to me, so it took me a lot longer then I thought it would take to make it look okay. Thereby it was my very first commercial, so give that a whoopy.
3d wireframe:
3d render:
image-sequence:
In the case you're interested in showing it to some lcd screen: Too bad. It's not getting bigger then this. But I'm ready to exchange my tv for a lcd screen if really necessary.
hi-res image: hiero
Labels: assignments
Brand Tags
12 mei, 2008
Noah Brier created a nice experiment called: brand tags.
'The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is.'
Very interesting. Slight problem with some brands though. The words became this big they won't fit on my screen anymore...
Aviary
Aviary is a suite of web-based applications (RIAs). Such as an image editor, vector editor/illustrator, 3d modeler and video editor. I'm interested how it is to work with, so it's waiting for an invitation. The first impression is ok. Most probably not as strong as Adobes products, but promising for the future (and free btw). And hopefully it stimulates Adobe to do make better products (finally).
Made from the guys behind worth1000. Give it a look.
Interactive Music Video's
01 mei, 2008
There is a need to distinguish yourself from others when you're a band. Static music video's are mostly boring or expensive, and you won't get the real attention anymore unless you're called Madonna. So the last half year I mentioned more people trying to make their video interactive. As an intern at ACHTUNG! I saw the becoming of the award winning Krezip Music Box. Maybe more a game then a video but still very innovative and attractive.
Canadian indie rock band Arcade Fire made two interactive video's. Starting with Neon Bible. Very simple but effective. The follow up Black Mirror wasn't that strong though. The site is letting the user decide what to hear by choosing numbers. Not really that interactive...
Takethisdance.com uses data from google, flickr and geonames to generate a unique video based on time and place. Nice idea, but the result however is not impressive, and not interactive by the way.
Now indie electronic band MGMT made a video for their song Electric Feel. By clicking the square, rectangle and circle buttons you can compose you're own video in real time.
The bad thing is you have to download the video (210mb for the small version!). Nevertheless, very playful. Enjoy.
Kitchen Scales
21 april, 2008
Actually just one. I'm making a commercial of it. It is still in progress so hold on. Here is a short storyboard (sort of)
You want more?
Labels: assignments
The last article
20 april, 2008
I just forgot to publish it. Really. The last article of five. But don't worry, here it is:
Hot summer for sportbrands
Article in FEM-Business
2008 will be the harvest year for sport brands. During the European Championship football and the Olympics they have a public of billions to show their products to. But competition is though.
SuitSupply is head sponsor of the formal dress of the Dutch national delegation. For that purpose they keep accurate account of the names they can put on the list. Therefore SuitSupply already has measured 1500 potential candidates. Because every athlete will get a tailor-made suit. And with that, one suit more or less is not an issue. When an athlete does eventually not qualify, the suit just goes into the shredder. Not a single tear from SuitSupply, because at sport sponsoring, in means of profit and loss calculation, it has is own rules applied. Profit mostly lays in exposure. That exposure is only useful when consumers are aware of the fact that SuitSupply is the producer.
Suitsupply is not the only one. The estimate is that 60% of sponsoring goes to sport. Nike and Adidas for example, spend about 700 million euros on this topic.
Most value is taken from media-attention. Finals and medals are therefore very valuable.
Another important aspect is the personality of the brand. Nike likes to associate itself with the adventurous and rebellious. The reason to contract the Brazilian (and Dutch) football team.
Another Nike case that shows the importance of the right person is Tiger Woods. By him Nike became well known in Golf. It was the little Nike ball of Tiger that lay on the edge of a hole, taking minutes of media attention on the famous swoosh logo. Results: millions of extra sold golf balls.
Every brand wants to profit. At the Olympics it seams that every body part at every media moment is bought. Like Minke Booij, captain of the Dutch Hockeyteam. She will wear a SuitSupply suit at he opening ceremony, during the games she wears Adidas clothes, Puma shoes, and her stick is from another brand. If the team wins a medal then Asics has a contract for the ceremonial training suits.
The article shows the weaknesses of sport sponsoring. Exposure is crucial, but only when consumers know who you are. Thereby media-attention depends on the success of the athletes. There is a serious risk they fail, or at least will not be winners of the golden plate.
So you can question the effectiveness of sport sponsoring. I believe it can work as long as the personalities and type of sport match the identity of the brand. And when being part of a consistent long term exposure, which is integrated within other activities. This counts especially for smaller brands. SuitSupply doesn't have a great brand familiarity, but their whole campaign is dressed around the Olympics.
Labels: assignments
Digital whiteboard for $40
14 april, 2008
At some rooms in my school there are hanging these interactive whiteboards. Very handy of course, but they probably cost a few thousand euros. Recently I watched a TED conference by researcher Jonhny Lee. He demos some new Wii Remote hacks, which transform the $40 game piece into a digital whiteboard and a touchscreen.
or check the site
Rampenfest
13 april, 2008
After an early post I discovered more branded entertainment. Jeff Schultz made a documentary for the almost literally launch of the BMW one in the States. The Ramp takes about 30 minutes. It's not really clear if BMW is behind the viral, but still it's very cool and enjoyable.
If the video above doesn't work or if you want a larger version, check: www.rampenfest.com
Brand lovers
These people must really love McDonald's. 
Foodchain
12 april, 2008
Class assignment: give a visual opinion about the food chain.
Sketch:
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Labels: assignments
We heart it
06 april, 2008
Social bookmarking is hot. After ffffound there's is a new social bookmarking tool for video's and images: we heart it
Diesel Wall
Since a few years Diesel let's artists, designers, and other creatives use the city as a canvas. In worldwide cities a wall of a building can be used to spread your art. On Diesel's site you can submit your work.
I doubt I got the time to work on this, but I might give it a try...
SPINAWARDSSSSS!!!
Last friday the 10th versions of the Spinawards were kept in the Heineken Music Hall. I went. Not alone of course but with my colleagues of ACHTUNG! Which meant lots and lots of champagne and happy faces :)
If you're an interactivity/communication noob: The spinawards are the annual Dutch Awards for interactive communication. We (ACHTUNG!) won three times gold.
There was gold for 'Krezip music box' in the category: best interactive video concept, Gold for 'Volkwagen Drive In' in best design. Thereby we were announced as best interactive agency.
As an intern I worked on Volkswagen Drive In, so I feel a little bit proud at myself :)
What is happening out there?
23 maart, 2008
Assignment: Pick 5 articles on issues in society, from authoritative newspapers like De Volkskrant, Trouw, Financieele Dagblad, NRC Handelsblad, New York Times, The Guardian, et cetera. Or why don't you just pick articles from very authoritative magazines like BusinessWeek and FEM Business.
Is Marqt ready?
Article in FEM-Business
A handful of big supermarkets is dominating the supply of products.
Smaller supermarkets lost the fight. The remaining ones are difficult to distinguish in terms of product range. Last week a new kind of supermarket were was opened in Amsterdam: Marqt.
According to founder Quirijn Bolle, consumers are unsatisfied with the actual productrange. He found the solution for the customer who still wants his potatoes fresh picked from the land.
Delicate, healthy, durable. These are the brand values of Marqt. That does not directly mean biological or ecological but it means daily fresh en durable products. Like very recently hand picked sprouts and super-fresh milk that just came from the cow.
It's about the direct contact between producers and consumers, without the intercession between different links from the factory. That's why you won't find any well known brands in the shelves. The store accommodates several parties which each operate as an individual entrepreneur. Among others PuurVis, bakery Brood and Waterand's Weelde Slagerij are established in the building.
The goal is to unfold the concept to 20 to 25 stores within five years.
Wooden boxes full of fresh veggies, wooden racks with bio-wine and cute cane baskets, it gives a bit of a quaint and alien feeling. Ideal for hippies, conservationists and other bio-plebs. Slow-food supporters must feel very comfortable here.
On the other hand, green, ecological, biological, durable, are very popular brand values these days. Many companies would like to see their brand associated with these values.
By focusing on fresh and durable products Marqt knows to appeal a growing target group. It might turn out well.
Another benefit is that because of the supermarket war many smaller retailers, like butchers and greengrocers, got lost. Their former clients could be his future customers.
The question is, wether or not this market is really big enough and how long the bio-hype will last.
Last years it became clear that 'cheap' became one of the most valuable brandvalues for a food store. Although customers said they were willing to pay more for biological products, they didn't buy it en masse.
The only supermarket that really knew how to distinguish itself without looking cheap but beneficial instead was Albert Heijn. Already the most powerful supermarket in Holland.
Buy a hippo
Article in FEM-Business
450 euros for a zebra, 1,300 euros for a giraffe and 2,500 euros for a hippo. You can just buy them, at least in South Africa you can. Since 1973 it's possible to trade in animals.
In the early seventies the Kaap fauna was almost eradicated. Until then farmers shot all their wild. The dry country made the antelopes compete for grass with the cows and sheep.
Something had to change.
The first auction continued despite the heavy protests. A revolution had started.
In the whole country high fences where build, farmers exchanged their cattle for wild, and arid areas became interesting for the wild industry.
After the apartheid ended in 1994 lots of tourist poured in. Most of them came to examine the exotic animals in parks and reserves. Other tourists would rather shoot a hippo for wall decoration. The hunting industry became big.
Now a days there are more animals compared to a 100 years ago. Redundant herbivores are going to the market. Auctions are grown to full-scale events, with singers, food stands, and other farmer amusement. Every year 21.000 animals are traded on the market.
Some animals are sold to the meat industry. For example biltong, a popular snack in South Africa, is made from dried meat from Impala's.
Most South Africans are convinced that the increase of wild is not the work of conservationists, but of the hunting industry and tourism.
"When you don't hunt, those animals will graze your land empty" says auctioneer Willie Roux. Like many of his countrymen he doesn't understand why big nature parks, who are under international pressure, are letting their huge elephant populations live.
Many Dutch think hunting on wild is cruel, or even weird. For the South Africans it's a tradition going back to the stone-age century, it's part of their culture.
This article shows the interesting differences in culture and how they affect daily life. The economy of South African is growing enormously, It's becoming more western, but there are some cultural differences that will always distinguish them from others.
When you look at archetypes for example, no matter how universal they are, this article emphasizes the fact that you always have to look at other conditions of a humans life. They have to be interpreted depending on the cultural differences.
The sentence "... he doesn't understand why big nature parks, who are under international pressure, are letting their huge elephant populations live ", shows hat international communities do not understand the South-African culture. They look at it from their own perspective, their own culture, which is wrong.
This is an easy mistake to make. Not only for politics, but also for business. A lot of multinational brands make the mistake of not investigating the new country and it's culture before entering it.
As an experience brander you should also look at the bigger, macro-economic, picture. These developments influence cultures and indirect human thinking and the way we experience things. The way you experience things now depends on the environment in which you live and have lived in.
Woman of 90 million
Article in FEM-Business
She sees herself as a simple weight consultant from the north of Holland. But she is actually running a food empire, with a cast-iron brand.
Worldwide 1,6 billion people are overweight. In the Netherlands it's more than half the population. Some people therefore will have to diminish. And there are sufficient producers that would like to help. Estimates of Europeans diet market scope diverge from 5 up to 20 billion euros.
Sonja Bakker is the most recent diet craze. In the nineties there was montignac and this century we already learned about Atkins low-carb diet and South Beach-diet. If Sonja Bakker will also last this short is unclear. Anyhow, at this moment her popularity is undiminished.
One thing is for sure: the method is purely Dutch. All of the products she mentions in her books you can find in the supermarket. Many Dutch A-brands should be thankful. Bolletje biscuits sales grew 6 million euros. Breakfast cake (typical Dutch) producer Peijnenburg established a sales growth of 14%, of which 5 million euros were caused Sonja. By Bakkers preference for yoghurtdrink Optimel, Campina made an turnover explosion. Sonja's part: 16 million euros. Also Kelogg's Special K, Coolbest, Conimex sauce, Liga Evergreen, Halvajam and Milner noticed positive effects.
Within three years she sold 2,2 million copies of her books, causing a turnover of a comfortable 28 million euros.
Therefor FEM Business valued the complete 'Sonja-economy' at 90 million euros.
In short, it's a strong brand, where many food companies like to gain profit from.
The biggest danger is when her brand becomes excavated. She guards herself well: "You must make it believable. What I do on TV must reinforce the image of Sonja."
Most recent brand extensions are a commercial for Robijn and a clothing line at Miss Etam. The latter goes accompanied by a new book titled: "Feel good with Sonja (Lekker in je vel met Sonja)".
She doesn't consider her success as a hype: "After three years there is simply no more hype". She has a good point. Many prior diet rages doomed within a year.
Thereby her focus is on average products. It doesn't diverge this much from a regular diet. So when the content of her books is worth buying, it works, so there is no need to worry.
On the other hand the 'diet' target group can be very sensitive. When one new 'hyped' product comes up, they are gone in no time.
She is very confident and knows how to deal with Sonja Bakkers brand values. That's in her advantage. The next market to conquer is Germany. When she succeeds, her brand will probably last for years.
Point and Click
Article in BusinessWeek
The company Backchannelmedia takes a shot at interactive television. Founder Michael Kokernak has been trying to fuse TV ads with the measurable, click-here-now aspects of the web.
The company peddles the technology that flashes on tv-ads and places small onscreen tokens that are sort of 'clickable' with a standard remote control, similar to web ads. The company is nearing an agreement for a real life test.
The history of interactive TV is strewn with carcasses. Many were media biggies, some were startups. They have all one thing in common: they failed.
As with any tech service that asks consumers to behave differently, it may well happen to Backchannel. So what would make Backchannel the first succeeding example? Backchannel's technology does not require a set-top box so long as you have cable TV. It can be installed in technological back rooms of TV stations, networks or cable operations. For consumers, it requires nothing more than a remote control and an internet connection. Backchannel-enabled TV programming, be it shows or ads, will display a relatively unobtrusive icon at key moments. Hitting the "select" button on your remote sends a message to a web in-box set up by Backchannel. Viewers can peruse the message on their computers at their leisure.
For the networks, Backchannel can become a way to spur transactions at iTunes and Amazon.com. TV advertisers can easily pass along coupons, additional information, and local come-ons to consumers.
Backchannel also adds a key element to TV advertising that was previously missing: data. There is power in the patterns of users' clicks, as Google already has proven.
As BusinessWeek mentioned, all of these benefits are useless unless users click.
Another problem thereby still exists. Viewers are not in the mode to be active. TV keeps an inactive, lazy medium. This technology asks people to behave differently when watching. One of the, among others, things that helped doom previous interactive TV attempts.
If Backchannel manages to overcome this issues, it could really work. The experience should be natural and painless. BusinessWeek conclusions have been positive so far. But as they say, the real test has to come and prove wether users will pay attention to onscreen icons and click on them.
If everything turns out right, Backchannelmedia can change the way TV ads look and feel.
Th test market is the USA. Another question is how the Netherlands will respond to this way of advertising. The Dutch have a slightly different media culture. There is a higher quality standard of commercials, and less commercial breaks.
One thing we know for certain: Kokernak deserves credit for his ambition and dedication to make it work.
Labels: assignments
Super chicken
17 maart, 2008
Class assignment: Play "quick & dirty" with chickens. You know it's almost easter. If you like to see some more eggs, check: www.mexxeaster.com
Labels: assignments
Food Court Musical
From the finders of the 'freeze flashmob' in Grand Central, there a is new action. There you are, sitting with your milkshake. Well, that's an experience.
(New) navigation
16 maart, 2008
It's not the ideal method of navigating, it's slow and inaccurate, but it's different and fun.
Navigating with your webcam. Does it have a future? Or better, how soon will multitouch kill the mouse?
Give it a try. http://www.hrp.com/
About relationships
via ffffound
Archetype
Alright, here's a sketch of an archetype. Take a guess. You have the choice between: the innocent, ruler, sage, magician, hero, creator, explorer, outlaw, jester, lover, caregiver and everyman.
Good luck.
Did you do it? No? It's the explorer. The story goes like this: It's an average working man in his office and explores that his life is to restricted. The explorer is searching for freedom. In this picture he breaks free, and starts exploring the world.
In this picture I'm trying to tell this story. Sort of. For my own taste it's not finished.
Read more...in the documentation (pdf)
ya wanna mo-res?
Labels: assignments
Emotions: What Do They Look Like
10 maart, 2008
Class assignment, look for images which express the emotion selfhate.
Labels: assignments
Carbrands love Pilobolus
07 maart, 2008
Since their performance at the Oscar's, dancecompany Pilobolus is loved by advertising agencies. Especially for car commercials.
Here is the newest, made for Ford, Powered by You.
Bidauto commercial from 2007
Another commercial for Bidvest/Bidauto
Hyundai, Life Shapes
Steven Seagal Emotional Chart
04 maart, 2008
Assignment 1.3.1.1.2...
03 maart, 2008
After doing the archetypetest it seems this is me:
No#. Archetype Score
1 The Creator 20
2 The hero 15
3 The sage 9
ok.
Labels: assignments
Starting Paper
02 maart, 2008
A Little late. The flu took me down a while...
starting paper (dutch)
Labels: assignments
Fragility: Visual Portret
It should become a bumper, but here's the storyboard. Sort of.
Labels: assignments