I Love Honda
14 juni, 2008
It's not about the cars. I hate the cars. They look awful. It's about their campaigns. Time after time Honda knows to make impressive and fun commercials. Communicating their brand value together with a strong pay-off: 'the power of dreams'
A few weeks ago a new campaign got my attention. Difficult is worth doing. Besides major outdoor and print elements, for me it went about the live ad and main tv spot.
In the UK's first live advert a team of elite skydivers attempt to form the H.O.N.D an A in a tight 3 minute sequence.
In the very rare case you missed it:
After that the main tv commercial came out, called 'Jump'. The commercial has been a year in the making...
That's really difficult worth doing. An amazing work done by Wieden + Kennedy in London. Beautiful ideas and nice accomplishment. You could actually say I love W+K.
For more about the campaign check the blog difficultisworthdoing.typepad.com
Don't forget the making of video's.
Before I forget. There some very impressive commercials made before. Starting with grrrr in 2005: Grrrr, Cog and Problem Playground. Gotta love it.