Interactive Music Video's
01 mei, 2008
There is a need to distinguish yourself from others when you're a band. Static music video's are mostly boring or expensive, and you won't get the real attention anymore unless you're called Madonna. So the last half year I mentioned more people trying to make their video interactive. As an intern at ACHTUNG! I saw the becoming of the award winning Krezip Music Box. Maybe more a game then a video but still very innovative and attractive.
Canadian indie rock band Arcade Fire made two interactive video's. Starting with Neon Bible. Very simple but effective. The follow up Black Mirror wasn't that strong though. The site is letting the user decide what to hear by choosing numbers. Not really that interactive...
Takethisdance.com uses data from google, flickr and geonames to generate a unique video based on time and place. Nice idea, but the result however is not impressive, and not interactive by the way.
Now indie electronic band MGMT made a video for their song Electric Feel. By clicking the square, rectangle and circle buttons you can compose you're own video in real time.
The bad thing is you have to download the video (210mb for the small version!). Nevertheless, very playful. Enjoy.