Mapping
28 juni, 2008
Class assignment. Stigmatizing a person in class by a portretimage. 
Keywords: dude, surfing, pool, beach, music
His brands: Nike, Adidas, O'neill, Heineken, Wieckse, Apple and Marlboro.
original image:
Labels: assignments
Marlies Dekkers
Non-class class assignment: make a "quick 'n dirty" landscape for the Marlies Dekkers fashion brand.
So there it is:
part 1
I used 18 different source images to complete the image. If you want them, take them (zipje)
Process:
step 1
step 2
step 3
Labels: assignments
Moodstream
24 juni, 2008
Getty launches Moodstream. As they call it theirselfs a 'powerful brainstorming tool designed to help take you in inspiring, unexpected directions'.
I'm doubting the true usefulness of it. Most time you're searching for stockimages because there is already a clear picture in your head. On the other hand it can help you get inspirition for images, video and audio from a different perspective.
Nice project.
via dutchcowgirls
Annoying German
22 juni, 2008
Just when you think you got rid of that annoying Microsoft paperclip. They're everywhere and they speak German!
converse
8x4
Shut up! Serious.
Cyber Lion!
19 juni, 2008
This week the annual Cannes Lions Festival is taking place in the warm southern of France. Next year I'll probably be there to take some awards but this time I just had to work and go to school. Too bad.
But the news of yesterday: ACHTUNG! WON a bronze lion with Volkswagen Drive In!
Congratulations all. I'm glad I worked on this project. It's not gold, ok, but I'm still a bit proud.
More news at canneslions.com
More a about the Lions will follow...
Autostadt
15 juni, 2008
Last weekend I went to Berlin. It was very fun and experienceful (is that a word?) but I'm not going to tell you about it. At all. The friday we (ACHTUNG!) went we drove by Wolfsburg not coincidentally the same place of Volkswagen's Autostadt. Which is not coincidentally one of our clients.
Immediately it made a great impression on me. Great in the meaning of huge. Really huge. It really is a 'stadt' on it's own. By entering the main building you walk by some massive glass doors into a wide hall. It's feels a bit like Schiphol with less people.
Because of timeissues we could see every part of the total experience but we managed to take parts. Like the Touareg drive way. I didn't drive myself (no license...damned) but as heard from others it was a bit boring. The car handles everything itself. As a driver you just have to stear... Nice car though.
Nice to see how the factories work. Again huge buildings where different steps of he process are handled. Volkswagen even has it's own powerplant. You can see, hear and smell the building of a car. Very interesting.
In the center of attention are the two glass towers. They serve as storage room for the produced cars. Every 40 seconds a new car comes from the factory into one of the towers.
Conclusion: Impressive, interesting, no doubt it's good branding, but not really an experience.
More and better pictures could be following...
I Love Honda
14 juni, 2008
It's not about the cars. I hate the cars. They look awful. It's about their campaigns. Time after time Honda knows to make impressive and fun commercials. Communicating their brand value together with a strong pay-off: 'the power of dreams'
A few weeks ago a new campaign got my attention. Difficult is worth doing. Besides major outdoor and print elements, for me it went about the live ad and main tv spot.
In the UK's first live advert a team of elite skydivers attempt to form the H.O.N.D an A in a tight 3 minute sequence.
In the very rare case you missed it:
After that the main tv commercial came out, called 'Jump'. The commercial has been a year in the making...
That's really difficult worth doing. An amazing work done by Wieden + Kennedy in London. Beautiful ideas and nice accomplishment. You could actually say I love W+K.
For more about the campaign check the blog difficultisworthdoing.typepad.com
Don't forget the making of video's.
Before I forget. There some very impressive commercials made before. Starting with grrrr in 2005: Grrrr, Cog and Problem Playground. Gotta love it.