Autostadt
15 juni, 2008
Last weekend I went to Berlin. It was very fun and experienceful (is that a word?) but I'm not going to tell you about it. At all. The friday we (ACHTUNG!) went we drove by Wolfsburg not coincidentally the same place of Volkswagen's Autostadt. Which is not coincidentally one of our clients.
Immediately it made a great impression on me. Great in the meaning of huge. Really huge. It really is a 'stadt' on it's own. By entering the main building you walk by some massive glass doors into a wide hall. It's feels a bit like Schiphol with less people.
Because of timeissues we could see every part of the total experience but we managed to take parts. Like the Touareg drive way. I didn't drive myself (no license...damned) but as heard from others it was a bit boring. The car handles everything itself. As a driver you just have to stear... Nice car though.
Nice to see how the factories work. Again huge buildings where different steps of he process are handled. Volkswagen even has it's own powerplant. You can see, hear and smell the building of a car. Very interesting.
In the center of attention are the two glass towers. They serve as storage room for the produced cars. Every 40 seconds a new car comes from the factory into one of the towers.
Conclusion: Impressive, interesting, no doubt it's good branding, but not really an experience.
More and better pictures could be following...