Old Assignments
28 september, 2008
Sometimes you forget stuff. It happens to everybody right? Like assignments... I was thinking of them lately and figured out I didn't post them because of some vague reason (they weren't completed...)
Well, anyway:
- Innovation Culture (dutch)
- Experience Matrix (dutch)
- 15 Meanings
Have fun.
Labels: assignments
Sensagrammen
For the first sensagram I chose three different bookshops, because I love books...
Of course there's a big difference between physical and online bookshops in the way they handle sensory branding. You can't literally smell a website, but still it can give a certain subconscious feeling. When a site looks cheap it smells a bit cheap as well. This also relies on personal memory.
But in the case of smell and touch its also about how the package feels when you receive it. The way it is packaged, the materials that are used etcetera.
In Donner you can see, feel and smell the books. It cooperated with Bagels & Beans for making the place more friendly and cozy to shop.
Bol.com looks ordened and easy to use. It does this better then Amazon where focus is easily lost. Bol.com made a great looking digital magazine which uses sound to increase the bonding with its customers. The disadvantage is you don't notice anything of this during the shopping experience.
For the second sensagram I chose supermarkets Albert Heijn, Spar and Aldi. Albert Heijn wins on every aspect. The smell isn't fresh nor sweaty. It's a bit cozy but clean. Visually it looks attractive, pleasant.
The opposite is Aldi. Smells bad, looks cheap and sounds like... nothing, well cheapness. You go the Aldi because it's cheap not for a nice shopping time.
All supermarkets have a lot potential with taste. At AH you can take a cup of coffee or try a piece of cheese but it doesn't give AH itself a real sense of taste. It's too minimal...
Labels: assignments