Branded Entertainment
29 februari, 2008
Lately I'm noticing more and more commercials made from a different perspective. Brands making entertainment sometimes without barely notifying their own names.
Famous example is Coca Cola. They made a short movie around their 'coke side of life' campaign and showed it in theaters.
A while ago I noticed a commercial directed by Martin Scorsese, called Key to Reserva.
The 9 minute short shows the clients product just a fraction: Freixenet Champagne.
Then there is eBay. It's part of a sequence of short films made by CAA.
Life Size
Hooves/Force 1 was showed at the Sundance Festival
While with the Coke example the sender is pretty clear I don't really get the other ones yet. Does this work? Do they want to create sympathy around their brands? Just a feeling? Will this type of branding has a future? I'm not sure, but I like it, so let's hope.
Living Brands
16 februari, 2008
Brands are everywhere you go. You sleep in them, you eat them, you watch them.
So there it is. The blog about how I'm living with brands, how I create brands and being a brand myself.
Means: a few assignments, lots of experiences and experimental stuff (I hope...)
Whoopy. Have lots of fun.